Wednesday, January 7, 2015

Play with the food

Editorial for Haaretz weekend supplement. The fascinating text discusses the eating researches of professor Brian Wesnik and his movement Slim By Design. I had a blast  working in collage technique and translating the very visual text into image. Unfortunately, the original format was shrinked by 50% so I was left with a slightly smaller image and many different design visions.

Tuesday, January 6, 2015

What is a butterfly

Editorial for Einayim magazine for their Foundation issue. The text was quite complicated discussing parallels between language, sounds and letters with chemical elements. There was not much visual information to work with so I decided to go with ideas of disassembling and assembly

Friday, December 26, 2014

Tomorrow's tools

Editorial for SFARI organization. The editors asked different researchers to dream up the next big tool in autism research and I was asked to describe a few of them. During the creative process we were set on this image which hopefully describes a brighter technological future.
Some of the tools sound fascinating and really inventive, so it's completely worth the read. Especially thanks to the clear and coherent design of the creative director Amedeo Tumolillo
who was also very fun to work with.

Tuesday, December 23, 2014

7 minute workout

Informative editorial for German Stern magazine describing a workout routine. It was fun translating German text to movement and later on posing all the pushups and sit-ups just to see if I got it right.
Here is the first sketch vs. the final result. Which one do you prefer?

Sunday, December 21, 2014


This ongoing work has many versions and many stories but this time I'd rather stay silent and just share it with you.

Sunday, December 7, 2014

Birth of an athemn

Editorial for Columns, Washington University magazine. The text tells the story of one of the most popular school fight songs and takes you 100 years back to describes the events that lead to composing the anthem. 
The Art director and I pictured something very festive so I wanted to create a very physical image with a lot of movement and yet limited by color palette. 
Conceptually, this is not my usual scene but it was fun digging for all the vintage photos of that time, posing as a flashing girl behind the fence (and then dressing her up for something more modest) and listening to the song tunes- just to get myself in the mood.
I also very much enjoyed the creative dialog with the AD who had a strong vision and a high composition perception but at the same time let me do my thing. Thank you Ken

Tuesday, December 2, 2014


Most recent editorial for Haaretz weekend supplement. The fascinating interview with Gabor Mate discusses the idea of addiction and it's connection to childhood trauma. Somehow looking for the right posture for the character turned out to be the most interesting part of this image

Monday, December 1, 2014

Bon appetite

A Riddle for Einayim children's magazine, for their Taste issue. I was asked to choose 5-8 different nations and to illustrate their dishes vs people. I've never experienced hunger for so many types of food at the same time until working on this one.

Sunday, November 23, 2014

O for Oprah

Editorial for O magazine for their book review section. The review discusses a trilogy of books but we are mainly focused on the newest one Those Who Leave and Those Who Stay. The story follows two women, childhood friends, who are from a crime ridden lower-class neighborhood in Naples Italy who are very opposite. Yet they are still very much bound to each other by a strong, unbreakable bond.

The art director and I was set on one of my first sketches from the start but I've been trying different characters and color scales and finally used on of Sophia Loren's photos as my muse.
Thank you Angela for the collaboration

Saturday, November 22, 2014

Because the world is round (it turns me on)?

One of the recent editorials for Einayim magazine for their "Square" issue. The text describes, in a very child friendly way, why most of the shapes around us are square.

Thursday, November 13, 2014

The Who, the What and the When

About a year ago I was invited to contribute to The Who, the What and the When: 65 Artists Illustrate the Secret Accomplices of History. The book focuses on portraits of people who helped change history. It highlights the famous figures you’re already familiar with, but instead it commemorate the friends, relatives, neighbors and muses who enabled, inspired and directly helped those figures achieve their mark. The book is brilliantly created and curated by Jenny Volvovski, Julia Rothman and Matt Lamothe, one of the best creative teams working today.
My subject of interest turned out to be Joseph Dalton (J.D.) Hooker, Charles Darwin’s colleague. I read the essay (written by Colin Milroy) and did some background check and portrayed him as a smart, carrying modest man and a loyal friend. He was one of the greatest British botanists and explorers of the 19th century.
Looking back I wondered if that was the best way to describe him, especially considering the high range of possibilities illustrating a botanist (imagine all the plants!!!!) but every time I come to the conclusion that making something showy would have been lying about who this man really was.

Yesterday I received my copy of the book which is full of truly amazing illustrations and fascinating characters. Each spread reveals a whole world and you can never expect what will be next. I highly recommend it for everyone. Yes everyone.

Wednesday, November 12, 2014

The wrong thing

Recent editorial for Haaretz weekend supplement. The text reveals horrifying facts about birth reduction in the last half a century, all in the name of "humanity saving". Forced sterilization, abortion on behalf of the government and a brutal integrating dilution-based sequencing of vulnerable populations are only the main bullet points brought up in the article.
I had a few ideas concerning the image starting with very literate and powerful visuals and ending with very implied and delicate concept and eventually we chose the storks hunting theme.
I'm not 100% happy with the final result (its rarely full 100) but the process was a great learning experience.

Monday, November 10, 2014

This time of the year

Some of my recent designs for DVASH includes calendars for 2015 and greeting cards for the holiday season. I enjoyed working on these intro banners (full size on the web), it felt like solving a math algorithm. 

Thursday, November 6, 2014

New Pattern

Something I illustrated recently using vintage robot toys as a reference. It looks even better as a pattern on boxing shorts

Wednesday, November 5, 2014

Very important people

This time I would like to clear the stage for all of my friends, family, coworkers, random people I've just met and complete strangers that somehow found their way to the frame of my camera. Thank you for posing and keeping your coolness and patience and for showing great acting skills even in the toughest conditions.

These are only a tip of the iceberg of what I have collected so far

Tuesday, November 4, 2014

Very important person

A few months ago I was informed that my illustrations for the book "Old shoes of Mr. Minasa" won the Ben-Yitzhak honorable mention. The award is given by the Israel museum once every two years and granted primarily on the basis of the illustration's quality.

Last rainy Friday I had the honor to participate in the special ceremony held in the children's wing in the museum. I shook hands, smiled, listened to the fascinating speech-lecture of the first award winner but the meaning of the winning remained incomprehensible to me.

One of my "fame duties" was to write a letter addressed to the museum's children wing about anything I want and to draw anything I want. All the letters are displayed alongside the winning books in the special exhibition in the museum's library. I chose to make a reproduction of one of my first illustrations- inventions as a child: a weightlifter with refreshening dumbbells.

Tuesday, October 28, 2014

Editorial boot camp

Not too recent editorial for Haaretz weekend supplement in a very short deadline. It was fun though since the whole approach and methods changing when you need to think faster. Do try this at home

Friday, October 24, 2014

Boohoo Goo

Editorial for Einayim magazine for a piece about grey goo. The whole issue evolved around "grey issues" so I was asked to adjust the color to the theme. 
I was slightly disturbed by the text and tried to soften this harmless existential threat with lighter sketches but the editor reassured me that the young audience can take it.
So I decided to admire his courage and to hope not to get caught in one of these creepy houses in the middle of nano-robotic attack.

Here are the two final versions

Thursday, October 23, 2014


Recently I was commissioned by Fool magazine for a three page editorial on the latest "religion" issue.
The experience was a perfect combination of well written content, great communication, and the publication itself that seems to be created from the love of all those involved.
I won't even start to try telling you the stories behind the images, just go and get yourself an issue it will make your day prettier.
Many thanks to Lotta, the amazing Art director and 
co-founder who gave me her trust

Monday, October 6, 2014

Who is afraid from the dark?

Cover and spread editorial on last Friday's Haaretz supplement.
As in many cases I didn't have the opportunity to read the article but had the general outline of "The Dark Side of children custody". It discussed women harassed by their divorcees after the marriage is over.
Despite being raised by a single mom I often find myself taking the father's side but this time the editors directions were very clear.
It was fun doing something more clean and graphic for a change and the amazing Adi Oren once again turned the whole thing to something magical.

Tuesday, September 23, 2014

I'm from here

These days I had the honor to participate in a fascinating exhibition curated at beit Ariela. The exhibition, curated by Liora Grossman after a thorough research, displays various Israeli illustration works from the last 60 years. Most of all, it is a nice visual documentation of space and time through the eyes of 70 (!!) local illustrators.
Photo courtesy of Liora Fridan